Faced with global doctor shortages, patients are redefining how they access medical services
Fujitsu / September 12, 2022
The global crisis of access to medical services is putting strain on the patient-doctor relationship, says Jesus Castellano Alarcon, Healthcare Business Consultant, Fujitsu Healthy Living, Spain. He looks at how technology can help realign patients’ needs for access with the current shortage of medical practitioners.
The patient-doctor relationship has evolved
At a time when there are fewer doctors globally and a stable or growing level of demand from patients, some physicians are still fighting a rear-guard action to preserve authority over patients’ treatments. But that battle is over.
The individual is no longer a passive consumer of medical services but feels empowered and unconstrained in their choices. Patients now expect to make the final decisions about their healthcare — they’ll listen to advise but not be told what to do.
Technology did not create this shift, but it has accelerated it. Once only available to qualified practitioners, medical information is now freely available via the internet. All doctors know (and many dread) the “Dr. Google” scenario — patients arriving with a self-diagnosis from various web sources or social media.
While some of the “facts” brought to the surgery by patients are incomplete or sometimes bogus, the fact is that medical knowledge — much of it accurate and trustworthy — is now widely available. Responsible, commercially operated websites such as WebMD take the trouble to present accurate information in a non-alarmist fashion. And many national medical services now routinely provide extensive online information resources, such as the UK’s National Health Service website.

The patient in the driving Seat
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Create a ‘reboot’ in consumer trust.













