Generative AI – Strategy for Human Empowerment

Fujitsu / January 18, 2024

Our Insight for the World Economic Forum (WEF) in Davos brings together two hot topics of the meeting: Generative AI and Human Empowerment. It shows how both can be combined to promote resilience, inclusive growth, and sustainable development.

AI Transparency, Explainability and Experience

Transparency is certainly the cornerstone of building trust in AI. In the context of Generative AI, transparency means providing clear information about how the AI works, the data it was trained on, and the logic behind its results. This can be enhanced by Explainable AI (XAI), an area of AI in which Fujitsu excels, but also requires an implementation based on a strong code of ethics.

When implementing Generative AI in their organizations, business leaders face the challenge of maximizing the opportunities and minimizing the risks of AI, making it reliable and ethically compliant, while engaging users and making it attractive to adopt. Organizations need to provide a clear path for AI partnerships that empower stakeholders with new skills and capabilities.

The Insight article emphasizes that implementation success is built at least as much on the ability to adapt and thrive in times of rapid change as it is on the ability to avoid excessive risk. Generative AI can serve as an exceptional tool for human empowerment if leaders champion the development of a platform that enables employees to share their ideas and insights, incorporates curated external knowledge, and supports implementation with customer-facing offerings and experience creation.

AI Implementation Strategy

To provide clear recommendations for a trustworthy AI implementation strategy, it builds on our earlier Insight article Generative AI: What does it take to succeed with implementation. It adapts the necessary steps for a three-step AI implementation to what is required to build trust in Generative AI and the future readiness of the organization. This includes ensuring robust and secure internal data and communication processes, prioritizing human responsibility and well-being, formulating a set of AI use policies, investing in training for Generative AI users, and keeping innovation at the forefront..

Generative AI and Human Empowerment

The Insight concludes that integrating a Generative AI platform into data, communication, and delivery channels can make a significant contribution to building an organization's business model by leveraging skills and capabilities at all levels. Generative AI is on its way to becoming an indispensable technology for achieving the organization's goals and fulfilling its purpose.

Dr. Martin Schulz
Chief Policy Economist, Fujitsu in Tokyo
His work focuses on the impact of digitalization, government policies and corporate strategies. He advises governments and teaches at the Mercator School of Management. His analyses are widely quoted in international media - with regular interviews at CNBC, Bloomberg, NHK World etc. His latest articles include:

• Generative AI - What does it take to succeed with implementation? 2023
• Corporate Metaverse - Can it help to prepare for an AI-based digital future? 2023
• Green Deals Go Digital - How Can Companies Gain from Sustainable Digitalization? 2023
• What is necessary for a “hybrid digital” work model to succeed in the next normal? 2022

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