Agile Data-Driven Management is leading to greater sustainability for companies and society

Takahiro Fukushige（Takahiro）: Our BU’s mission statement is: “Transform the World with Intelligence & Technology.” In other words, we aim to harness the power of data by combining intelligence and technology to create innovations that can change the world, thereby contributing to the sustainable prosperity of the world.

In 2021, the Fujitsu Purpose was established as: “Making the world more sustainable by building trust in society through innovation.” To achieve this, our BU is responsible for developing solutions that lead to a sustainable society and the creation of value from a data perspective.

Takahiro: Naturally it is important for companies to grow their businesses and generate profits through their business activities, but in addition to that, they are expected to contribute to a sustainable society, such as through ESG management. To do that, management must make sophisticated decisions by taking into consideration profitability and customer satisfaction, as well as contributing to a sustainable society, such as carbon neutrality.

So while taking a hard look at complicated and uncertain times, top executives have to optimize their way of doing business. But it is extremely difficult for them to make optimal decisions based only on their own experiences, no matter how competent they may be. What matters here is to make effective use of the data and make decisions in an agile manner with the help of AI and machine learning. As data form the foundation of such decision-making, by increasing the reliability of data, we believe we can help transform business management.

Takahiro: I think we can solve the issue of insufficient information to come up with optimal decisions. More specifically, we can scrutinize and integrate data that exist within companies. Imagine that you have data with unknown lineage and origins. For example, it is likely that data get lost when transferred by multiple departments and employees, so you don’t know who created the data or when. One of our jobs is to trace data to identify where they originally came from. Another is to organize data including errors or defects.
Uncertainty in data can cause top executives to make the wrong decisions. So we provide solutions to turn uncertain data into reliable data.
Data-Driven Management is one such solution, which is a cycle of adding value to data, creating new experiences, adding more data and connecting that data correctly.
By integrating data scattered across the company, it can drive process transformation and the creation of new systems and value across the organization.