No sustainability without enterprise visualization

Fujitsu / April 6, 2023

Most manufacturers agree that they need to become more sustainable. But what does this mean in terms of detailed policies and actions? Paul Bresnahan, VP and Head of Manufacturing Industry at Fujitsu Americas, argues that the thought and prioritization needed for meaningful, financially viable results demand a clearer view of global manufacturing operations.

“A tiny hedge fund dealt a major blow to Exxon Mobil Corp”, reported Reuters(*), “… unseating at least two board members in a bid to force the company’s leadership to reckon with the risk of failing to adjust its business strategy to match global efforts to combat climate change.”

This is not the only recent example. Social capitalism, where companies are measured on social responsibility as much as performance, is now the norm for companies worldwide. Research commissioned by Fujitsu among 1,800 business leaders across nine countries shows that sustainability is now a higher priority in 60% of organizations compared with two years ago and the top management priority in one in six.

However, there is also an emerging execution gap, with everyone talking about sustainability, but too little is actually happening. The same survey reveals that half of organizations have set out a sustainability vision, planned an organization-wide strategy, and started implementation. But, so far, only one in five is achieving tangible outcomes, and just 5% of organizations are true leaders executing mature sustainability transformation practices.

One reason for the lack of identifiable leaders may be confusion about what actions to take on the journey to sustainability. To help accelerate progress, Fujitsu, with an 87-year heritage in manufacturing to call on, has created a sustainability architecture for manufacturers broken down into four core objectives and one essential capability.

The objectives are carbon neutrality, supply chain resilience, value optimization, and people enablement, each of which requires the capability of enterprise visualization to measure and improve performance.

Carbon neutrality

Carbon reduction is usually the first thing people consider regarding sustainability. Carbon neutrality is the first essential stepping stone toward reduction. It is the point when carbon emissions are balanced by carbon reductions. There are many ways to achieve this balance and, indeed, to go beyond it and become “carbon negative”. For example, manufacturers making materials for the building industry can deploy carbon-based products, such as cross-laminated timber, to “sequester” the carbon captured during the growth of the wood. Other opportunities can be found in “circular” practices, where materials are reduced, reused and/or recycled, resulting in lower or negative carbon emissions.
Enterprise visualization is an absolute necessity here to see and understand the opportunities for carbon reduction and report performance towards and beyond carbon neutrality in a trusted way. This must also include the carbon footprints of all raw materials used and any processes applied in production.

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