What Happens when ESG, Data, and Technology Converge: A New Path to Sustainable Business?

Fujitsu / June 19, 2023

In today's rapidly evolving business landscape, Environmental, Social, and Governance (ESG) and sustainability have become critical drivers of success. Companies that effectively integrate these principles into their operations are reaping numerous benefits and paving the way for a more sustainable future. In this article, we will delve into how adherence to ESG principles leads to better business outcomes, the pivotal role of trusted data in ESG and sustainability efforts, and the transformative impact of emerging technologies such as Distributed Ledger Technology (DLT) and Artificial Intelligence (AI) in driving ESG and sustainability initiatives.

The Benefits of Adherence to ESG and Sustainability

Embracing ESG and sustainability principles is more than just an ethical imperative; it also provides a competitive advantage for businesses. Companies that proactively address ESG factors can unlock significant value. By integrating ESG and sustainability into their core strategies, companies can improve risk management, increase cost savings and efficiency, enhance brand reputation, attract, and retain top talent, and gain better access to capital. All these factors contribute to a more resilient and competitive business model that supports long-term value creation. Companies that proactively address ESG factors can unlock significant value, and below are five identifiable reasons why this adherence leads to better business outcomes:

・Improved risk management: By addressing ESG-related risks, businesses can safeguard their operations, minimize costs, and bolster their reputation. This approach enables companies to stay ahead of regulatory changes and avoid potential crises.

・Increased cost savings and efficiency: Sustainable business practices often lead to more efficient use of resources, resulting in significant cost savings. Companies can enhance their bottom line by reducing waste, optimizing energy use, and streamlining processes.

・Enhanced brand reputation: A solid commitment to ESG and sustainability can elevate a company's brand image, attracting new customers and fostering loyalty among existing ones. Companies with robust ESG practices stand out from the competition in an increasingly conscious market.

・Attraction and retention of talent: A focus on ESG and sustainability helps businesses attract and retain top talent. Employees today prioritize working for companies that share their values and positively impact the world.

・Access to capital: Companies with robust ESG performance can attract investment and benefit from lower borrowing costs due to reduced perceived risk. Investors increasingly recognize the importance of ESG factors in long-term value creation.

The Importance of Trusted Data

High-quality and reliable data is crucial for integrating ESG and sustainability into business operations. Trusted data enables companies to gain valuable insights, make informed decisions, and track their progress toward sustainability goals. Accurate, real-time data empowers businesses to enhance decision-making, ensure transparent reporting, and facilitate benchmarking and goal setting. By leveraging data-driven insights, companies can prioritize and allocate resources to drive impactful ESG and sustainability initiatives. As a reminder of which elements are essential:

・Enhance decision-making: Accurate, real-time data allows businesses to monitor their environmental, social, and governance performance and adjust as needed. By leveraging data-driven insights, companies can identify areas for improvement, prioritize initiatives, and allocate resources more effectively.

・Ensure transparent reporting: Trusted data enables companies to report their ESG performance more transparently and reliably. Transparent reporting can help businesses build trust with stakeholders, including investors, customers, and regulators, leading to increased brand reputation and market opportunities.

・Facilitate benchmarking and goal setting: High-quality data allows companies to compare their ESG performance with industry peers and set ambitious, achievable sustainability targets. Benchmarking can help businesses identify best practices, drive innovation, and measure their progress toward sustainability goals.

The Role of Distributed Ledger Technology (DLT) and Ecosystem Thinking

DLT and ecosystem thinking are vital components of a comprehensive approach to ESG and sustainability in an increasingly interconnected and complex business environment. As companies shift towards experience-driven services and recognize the growing interdependence within their networks, a more collaborative and networked approach to creating and delivering value becomes essential. DLT and ecosystem thinking can support ESG and sustainability efforts by enabling enhanced traceability and transparency, fostering decentralized collaboration, facilitating matrix/network-like value chains, and promoting stakeholder engagement and empowerment. As a reminder of the critical topics to consider and remember:

・Enhanced traceability and transparency: DLT, such as blockchain, provides a secure, tamper-proof record of transactions, enabling greater transparency and traceability across the entire value chain. This increased visibility can help businesses demonstrate their commitment to ESG principles and ensure the integrity of their supply chains.

・Decentralized collaboration: DLT enables efficient and secure collaboration among various stakeholders, fostering trust and facilitating the creation of more sustainable business ecosystems. By leveraging DLT, companies can engage with their partners, suppliers, and customers in a more transparent and accountable manner, driving collective action on ESG and sustainability issues.

・Matrix/network-like value chains: Ecosystem thinking emphasizes a more flexible, networked approach to value creation, enabling companies to collaborate with multiple stakeholders to co-create value, share resources, and reduce waste. This interconnected model allows businesses to adapt to the dynamic nature of today's markets and better address the complex challenges of ESG and sustainability.

・Stakeholder engagement and empowerment: Businesses can develop more inclusive and sustainable solutions by involving stakeholders in decision-making and fostering collaboration. Ecosystem thinking encourages companies to engage with diverse stakeholders, from employees and customers to investors and regulators, ensuring that their ESG and sustainability efforts address the needs and concerns of all parties involved.

The Power of AI and Responsible AI in ESG and Sustainability

AI, particularly ethical or responsible AI, can be a powerful accelerator for companies on their ESG and sustainability journeys. AI can transform ESG and sustainability efforts through enhanced data analysis, predictive modeling, automation and optimization of processes, effective stakeholder engagement, and fostering innovation. By responsibly harnessing the power of AI, businesses can gain valuable insights, streamline processes, and foster innovation in the pursuit of sustainability goals. However, to harness the full potential of AI, it is essential to ensure that ethical and responsible principles drive AI, thus also, by design, addressing potential biases, data privacy, and security concerns and maintaining transparency.

When processing and taking steps to implement AI in ESG and Sustainability actions, you should remember the following:

・Enhanced data analysis: AI can efficiently analyze large volumes of data to support accurate ESG risk assessment, performance monitoring, and decision-making. This capability enables businesses to identify trends, patterns, and anomalies, driving more informed and strategic ESG initiatives.

・Utilize predictive modeling: AI-powered predictive modeling helps businesses anticipate potential changes in regulations, market conditions, and stakeholder expectations, enabling them to proactively adjust their strategies and maintain compliance with evolving ESG standards.

・Automate and optimize processes: AI can automate various ESG and sustainability-related processes, improving efficiency and reducing human error. Optimization algorithms help companies identify and implement the most effective initiatives. This increased efficiency enables businesses to allocate resources more effectively, improving environmental and social outcomes.

・Engage stakeholders effectively: AI facilitates personalized stakeholder engagement by analyzing preferences, behaviors, and feedback to tailor communications and initiatives, leading to greater buy-in and support for ESG and sustainability efforts. This targeted approach ensures stakeholders feel heard and valued, fostering a sense of ownership and commitment to shared goals.

・Foster innovation: AI helps companies identify new opportunities for sustainable growth and innovation by analyzing market trends, consumer preferences, and technological advancements, driving the development of more sustainable products, services, and business models.


ESG and sustainability are reshaping the business ecosystem, and companies that effectively leverage trusted data, DLT, ecosystem thinking, and responsible AI are well-positioned to thrive. By embracing these concepts and technologies, businesses can navigate the dynamic and complex landscape of ESG and sustainability, creating value for all stakeholders and contributing to a more sustainable future while keeping an eye on and identifying new business opportunities and models.

Moreover, by asking the right questions and fostering a culture of innovation and collaboration, organizations can harness the transformative power of data and technology to address environmental, social, and governance challenges. As a business and society, we must continuously explore new ways of working together and leveraging these powerful tools as we move closer to realizing a world where companies can thrive financially and contribute positively to the well-being of people, society, and the planet.

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Frederik De Breuck
CDO and CTO of Fujitsu Belgium, Head of the Enterprise Blockchain Track and Trust Solution Center, Fujitsu, Head of Innovation of Digital Shifts, Fujitsu Uvance
As CDO and CTO of Fujitsu Belgium, Frederik De Breuck’s overall responsibility is to drive growth and strategic renewal by transforming traditional businesses into digital ones. Frederik also manages the Fujitsu Track and Trust for Fujitsu Global, focusing on building production-ready Blockchain and Distributed Ledger solutions and creating innovative methodologies to increase enterprise adoption. His innovative mindset, transversal thinking, and skills were recognized when he was appointed Head of Innovation of Digital Shifts. As a Global Fujitsu Distinguished Engineer, Frederik contributes to the growth of Fujitsu by continuously advancing technology to impact society.

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