Put pace into digital development: 3 critical initiatives for building services faster

Clearly, speed-to-market is key for being one step ahead of your competition. But what about the bigger picture? In our research, two-thirds of organizations admitted they need to respond faster to changing market demands . So, it's all about providing more value, faster: for your own organization in the form of competitive advantage, but more so for your customers and society, in terms of quickly supporting and delivering on their latest needs driven by social, environmental, and economic forces.

The COVID-19 pandemic highlighted some powerful examples, with the closure of physical locations and social distancing meaning that organizations had to switch to digital delivery to ensure customers could still access services. New platforms, applications, and features needed to be delivered within hours or days, not weeks or months.

Away from the pandemic situation, organizations capable of building services faster have been able to bring new offerings and features up to 300% faster. This has been key for achieving outcomes like continuous improvement of the customer and user experience , providing more seamless access and delivery of products, enabling more responsive and personalized support, and, for some of our customers, helping to save lives.

Many digital natives already have everything in their armory to build services faster. But what about organizations, perhaps like yours, who must make the transition towards modern applications that are developed, delivered, and enhanced rapidly?

You need to invest in and converge three key things to succeed:

1. Technology architecture
2. Approach and processes
3. Digital engineering skills

I’ve outlined some key views on these below, based on experience of accelerating development with clients of all shapes and sizes.