Manufacturing change isn’t a mission; it’s a movement

Fujitsu / December 13, 2021

The global pandemic has created several challenges to businesses, namely the need to digitally transform their ways of working. Manufacturing is one of those areas, which cannot rely only on innovation anymore: sustainability is a must. A collaborative approach is needed to overcome the pressure of manufacturers in this recovery cycle. Together, using our technology, we can handle the big challenges and at the same time achieve sustainable manufacturing.

Paul Bresnahan (VP and Head of Manufacturing Industry, Fujitsu Americas), Tassilo Pilars de Pilar (Fujitsu’s Head of Digital Business Consulting, Manufacturing & Automotive Central Europe) and Hiroyuki Goto (Executive Director, COLMINA [Manufacturing Solution] Business Unit, Fujitsu Limited) shared their thoughts on the digital transformation going on. And they all agree that, through collaboration, the speed of this process will increase, enhancing the whole industry and optimizing investment.

Collaboration is the key to facing new challenges

Traditionally, innovating in manufacturing has always taken place behind closed doors. But as the past two years have shown, sometimes market challenges are bigger than the capabilities of one organization – and the industry can only move forward by combining creative and strategic forces. We understand that change is necessary in these uncertain times and we support our customers to digitally transform their businesses.
“Manufacturers are like atoms circling around each other; you do yours and I’ll do mine,” shares Paul Bresnahan, VP and Head of Manufacturing Industry, Fujitsu Americas. “We need to move away from this defensive position and start collaborating to solve problems, increase agility and create more sustainable businesses.”
I would change this sentence to: Sharing experiences and promoting open development is already widely practiced in industries like software and pharmaceuticals. We believe that through co-creation, we can find efficiencies, improve quality and accelerate innovation in order to contribute to sustainable change. And there’s a lot to be gained for manufacturers taking the same approach.
While each company’s circumstances are unique, there are common economic and business challenges that manufacturers face on their journeys towards profitable sustainability and sustainable profitability.
Like responding to the unprecedented disruption of a global pandemic.
Internally, organizations had to adapt to social distancing restrictions, moving rapidly to a remote or hybrid working model. And externally, Covid has created interference with operations and logistics, particularly in the supply chain, while causing unpredictable peaks and valleys in customer demand.
“Everyone is facing new situations in the economy,” observes Tassilo Pilars de Pilar, Fujitsu’s acting Head of Digital Business Consulting, Manufacturing & Automotive Central Europe. “It’s created a huge need for change management.”
“By sharing common issues across the industry, we have a good chance to enhance the whole industry and optimize investment,” adds Hiroyuki Goto, Head of Colmina Manufacturing Solution Business Unit, Fujitsu.

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